Snapoint - The starting point for blogging basics to make a great blog

The Making of a Small Business – Don’t Forget to Put the Brand in Your Business Plan

May

2013

The other day, I was discussing the importance of branding for even the smallest of companies. It makes a huge difference. Now then, myself, well, I consider my business acumen to include the tile of “branding expert” but then Pin It

A Fast Growing Market

Apr

2013

Have you started using SMS marketing yet? SMS marketing is an extremely fast growing market. Consumers are checking their phones an average of 150 times a day. Recent studies also show that they are 10 times more likely to share and redeem SMS coupons than those sent in the mail or ones received in newspapers. ...

VIDEO: Foursquare Raises $41M, Now What?

Apr

2013

The company brought in just $2M last year. This round of investment comes as a loan, not cash. Pin It

Advertising: History and Future

Apr

2013

Advertising has been around for thousands of years. In 2011 online advertising beat out radio and print for the 2nd highest way ad dollars were spent. The Internet has without a doubt changed the way companies market their products or services and how advertising budgets are spent. As much as it has changed, word of ...

The Year For Responsive Web Design

Apr

2013

Let’s face it, the increased usage of smart phones in today’s world is making it necessary for many companies to re-design their websites using responsive web design. If mobile users make a up a a significant amount of your website traffic you need to make sure you do not get left in the dust! Pin ...

How to Use Google Plus to Market Your Business 1

Apr

2013

It is time to stop neglecting Google + and get your brand on this lucrative social network. It is quickly becoming an essential component in any good marketing plan. Google + is said to have more than 500 million users. And it should not be too surprising that brands already using Google + tend to ...

VIDEO: Judge Says Okay to Check Facebook at Work

Apr

2013

A federal appellate judge says employees cannot be jailed for finding ways to check Facebook in the office. Pin It

Effectively Promoting a Business Using Online Marketing

Mar

2013

Over the years, online marketing has transformed into one of the easiest ways to promote a business on the Internet. Whether companies are looking to promote their medical store, pet shop, fast food restaurant or other business, the Internet provides amazing opportunities. An online blogging site or website can easily be ranked high in search ...

VIDEO: Facebook Privacy Update Gives Users Access to More Data

Mar

2013

The update allows users to download an archive that includes even more of the info they’ve posted to the site. Pin It

How to Drive Free Targeted Traffic to Your Website

Feb

2013

Recently I have had many emails asking if it is possible to get free targeted website traffic and how to get free website traffic. I decided to write a post since there are many steps involved in building website traffic. In order to obtain free website traffic it is important to understand that building traffic ...

VIDEO: New Facebook Feature Makes Uses Location for Easier Friending

Feb

2013

Facebook added a new feature to its apps and mobile site called Find Friends Nearby. It’s was created as a hackathon project, but it’s now available to Facebook users to make searching and finding nearby friends simpler. Pin It

VIDEO: Twitter’s New Look Revealed on Today by CEO Dick Costolo

Feb

2013

Twitter’s CEO Dick Costolo went on NBC’s Today Tuesday morning to make its highly anticipated announcement, about changes to the platform. Pin It

VIDEO: Facebook’s Sheryl Sandberg: Career Advice for Women

Feb

2013

Watch Facebook’s COO Sheryl Sandberg sit down with Jesse Draper, host of “The Valley Girl Show” to talk about career advice for women, Facebook’s impact and advice for her younger self. Pin It

VIDEO: Mashable CEO Pete Cashmore: Views on Google Plus

Feb

2013

Watch Pete Cashmore spend ’2.5 Minutes With genConnect’ on the mission of Mashable, responsible writing and his views on Google Plus Pin It